At first I cycled up the hill with all my force trying to impress the world. My athletic sweat was the only thing that showed the effort. My face was trying to do the opposite, to convince the unseen viewer that the ascent is effortless, easy even. Then I started noticing it. Who is the viewer? Am I in a movie?...

The Idea As a Christmas tradition each year, I consume my favorite form of chocolate - an oversized Toblerone bar: As a lifelong fan of Pimp That Snack, I have an appreciation for candies that are made bigger and better. The fine people at Kraft Foods certainly understand “bigger”, they now sell an enormous 9lb...

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